October 2026
The Brazilian Lacrosse Confederation (CBL) participated in COB Expo 2026, an event organized by the Brazilian Olympic Committee (COB), in an experience marked by promoting the sport, providing hands-on sporting experiences, and building connections with different stakeholders across Brazil’s sports landscape. Throughout the event, the Confederation maintained a dedicated lacrosse booth, showcasing equipment, sharing information about the sport, and giving visitors the opportunity to learn about and try lacrosse firsthand.
Beyond displaying sticks, balls, and other sporting equipment, CBL’s participation aimed to introduce lacrosse to new audiences, increase its visibility, and create opportunities for the sport’s development in Brazil. In an environment that brings together organizations, professionals, athletes, and representatives from different areas of sport, participating in COB Expo offered a strategic opportunity to strengthen connections and demonstrate lacrosse’s potential across different settings.
Throughout the event, visitors were able to explore the equipment, learn the fundamentals of the sport, and take part in practical activities. These experiences transformed initial curiosity into direct engagement, introducing people who were unfamiliar with lacrosse to its characteristics, dynamics, and possibilities.
Hands-on experiences play a fundamental role in expanding participation in the sport. By trying the movements, stick handling, passing, and other fundamental actions of the game, visitors have the opportunity to better understand lacrosse and recognize the different ways they can participate. This engagement helps increase awareness of the sport and spark interest among potential new players, professionals, and institutions.
Participation in COB Expo also created opportunities for conversations, new connections, and potential future partnerships. Building relationships with different stakeholders across the sports ecosystem is essential to developing initiatives that support the sport’s expansion, whether through educational projects, professional training, team development, or the creation of new opportunities to play.
For CBL, expanding lacrosse requires ongoing efforts to introduce the sport, develop qualified professionals, and strengthen institutional relationships. Participating in events of this scale helps increase the sport’s visibility, strengthen its place within Brazil’s sporting landscape, and expand opportunities for collaboration with organizations that share a commitment to sports development.
The experience also reinforced the importance of creating opportunities for dialogue and engagement within Brazil’s Olympic movement. COB Expo provides an environment where sports can be showcased, experiences shared, and relationships established that may help strengthen a wide range of sporting activities. In this context, CBL’s participation represents another step toward the continued growth and consolidation of lacrosse in Brazil.
A Team of Supporters Who Were Part of the Story
Alongside the activities promoting and introducing the sport, CBL’s participation in COB Expo was marked by following and cheering on Brazil’s lacrosse national teams. Seeing our athletes represent the country and supporting them on their journey reinforced the connection between promoting the sport and developing its competitive teams.
One of the highlights was the Brazilian men’s national team qualifying for the World Championship, a milestone celebrated with great excitement by the Confederation. This achievement represents an important moment for the team and a source of motivation for everyone working to strengthen Brazilian lacrosse, from introducing new players to preparing athletes for international competition.
The development of a sport progresses along different but complementary pathways. While outreach and hands-on experiences introduce the sport to new audiences, the work of the national teams increases Brazil’s representation on the international stage and inspires others to discover and play lacrosse. The men’s team’s achievement reinforces this connection and highlights the importance of continued investment in the sport’s growth across all areas.
An Important Step Toward the Future of Brazilian Lacrosse
The Brazilian Lacrosse Confederation’s participation in COB Expo 2026 resulted in more than an opportunity to introduce the sport to the public. It also created possibilities for establishing new connections, strengthening institutional relationships, and expanding the reach of the work carried out by the organization.
Every interaction, hands-on experience, and opportunity for dialogue contributes to building a more supportive environment for lacrosse to grow in Brazil. This process depends on collaboration among the Confederation, athletes, coaches, referees, institutions, and partners committed to creating opportunities for more people to access the sport.
Being present at an event of this significance reinforces CBL’s commitment to promoting, developing, and expanding lacrosse throughout Brazil. More than simply showing people how to play, the goal is to showcase the sport’s possibilities, inspire new interest, and build pathways that allow lacrosse to reach an ever-growing audience.
COB Expo 2026 was an opportunity for learning, exchanging experiences, and building connections with Brazil’s sporting community. We continue working to turn these connections into tangible opportunities, strengthen our national teams, and expand lacrosse’s presence throughout the country.
Brazilian lacrosse continues to move forward, both on and off the field, creating new possibilities for the sport today and for generations to come.
